PMI: GTM integration

Mar 17

THIS IS THE FREE, REDACTED VERSION OF THE TASKS IN THE M&A REFERENCE MODEL AND IT IS LICENSED UNDER Creative Commons Attribution-NonCommercial-ShareAlike 4.0 International THE FULL SET OF DATA HAS TO BE LICENSED COMMERCIALLY. HERE is a full model example for one task.

The task has the following goal(s):

Draft GTM integration plan: executed

Operations of NewCo GTM activities: prepared

The task has the following objectives:

Risk of NewCo Go-To-Market: minimized

GTM synergy: maximized

Short description of task GTM integration:

The integration of go-to-market strategies during a merger represents a pivotal undertaking that necessitates the alignment of the marketing and sales methodologies of the entities involved to optimize revenue generation capabilities. This undertaking commences with a thorough examination of the market positioning, customer demographics, and competitive environments of both organizations. The objective is to discern synergies and formulate a cohesive strategy that capitalizes on the strengths inherent in both organizations. Fundamental activities encompass the harmonization of branding, the alignment of product portfolios, and the integration of sales teams to ensure a unified market approach.

The task uses the following business object types:

Costs for NewCo GTM applications, Legal aspect of the GTM application contract, Contracts for NewCo GTM applications, GTM model of the target, Draft GTM integration plan, GTM model of the buyer, Operations of the target GTM activities, GTM costs of the target, Operations of NewCo GTM activities, GTM model of NewCo

Questions to be used during the execution of the task

The task is executed with the following questions, among others:

What is the overall go-to-market strategy for the combined entity?
How will the merger affect the existing sales channels and distribution networks?
What are the key customer segments and how will they be targeted post-merger?
How will the merger impact the pricing strategy of the combined entity?
What are the potential synergies in marketing and sales operations?
How will the merger affect the brand positioning and messaging?
What are the implications for customer relationship management systems?
How will the merger impact the product or service offerings?
What are the potential risks of customer attrition post-merger?
How will the merger affect the competitive landscape and market positioning?
What are the implications for digital marketing strategies and online presence?
How will the merger impact the sales force and their compensation structures?
What are the potential changes to the marketing budget and resource allocation?
How will the merger affect the customer support and service delivery models?
What are the implications for partnerships and alliances with other companies?

THIS IS THE FREE; REDACTED VERSION OF THE TASK IN THE M&A REFERENCE MODEL: THE FULL SET OF DATA HAS TO BE LICENSED

Karl Popp www.drkarlpopp.com